Based on the principle of mutual benefit, win-win cooperation and common development, Shuangsheng furniture is committed to creating an artistic, fashionable and classic home environment in solid wood home furnishing industry, establishing a high service consciousness, meeting the needs of human beings for living environment at home, and actively expanding the market influence of "Shuangsheng" brand solid wood home. We sincerely invite franchisees, dealers and agents from all important cities.
1. Positioning strategy
Product Name: "Shuangsheng" brand art Jiangnan series, lianshangjia series bedroom, living room, dining room, study and other solid wood home products
Function orientation: high quality, strong function, artistry and fashion, advocate of creating art and fashion life
Main consumer groups (final consumers): middle and high-income family members over 30 years old, and leaders of social life groups
Secondary consumer group (final consumer): young people aged 20-30
Main consumption areas (industry users): all kinds of middle and high-end home shopping malls, building materials shopping malls, home living areas, brand operators (independent stores)
2. Market start strategy
Finally, the principle of regional group classification of final consumers is as follows: the first consumer group is the middle and high family income group in cities above the provincial level; The second target is the middle and high family income group in cities above prefecture level; The target of the third consumer group is the middle and high-income families in county-level cities.
Marketing promotion strategy: 360 degree comprehensive and effective home furnishing and jewelry solutions; Personalized and exclusive service; Professional communication and attentive listening; High quality products, multi-functional and high-quality products; Accurate delivery time and stable production quality; Focus on customer sales and help customers improve profitability.
3. Business planning strategy
We should attract investment from important cities and regions with certain economic strength. According to different situations and regional requirements, regional exclusive agency system and regional general distribution system are proposed.
Sales rights and interests protection, policy and norms are consistent.
Guarantee and support for agent dealers
A. Formulate a unified marketing plan.
B. The sales department is responsible for the development of regional promotion and consulting service files, and specially assigned personnel to serve the dealers.
C. To provide flat, soft text, consulting manuals and other promotional materials to dealers, and with different specifications to promote products.
D. According to the marketing mode and the overall progress of the market, carry out media promotion.
Store image support